Article marketing can promote your website and protect your website from competitors. You can strengthen your article marketing strategy by evaluating the strengths, weaknesses, opportunities, for more detail go to: www.article-strategy.com. and threats in your article submissions.

Article marketing provides you with an opportunity to optimize your website for search engines, promote your website visibility, and keep your website strong in the face of competitors. Applying a traditional SWOT analysis to your article marketing strategy can sharpen your strategy to capitalize on opportunities that might have otherwise gone unrecognized. SWOT is the acronym for strengths, weaknesses, opportunities and that has been used in business development, organizational development, and competitive marketing strategies for decades. This highly acclaimed strategic method for planning can be applied to your article marketing strategy.

Your article marketing strategy should analyze the strengths of your website, your knowledge and your content. Analyzing your strengths positions you to create content that capitalizes on your greatest strengths and can keep your articles central to your primary content. Your article marketing strategy should also analyze the strengths of your competitor’s website. By researching the articles on your competitor ’s websites and blogs, the articles submitted to article submission directories, and the topics the competitor typically writes articles on, you can plan to write your content to surpass your competitor and position yourself as the more knowledgeable author.

Analyzing the strengths and weaknesses of the websites that you are submitting your articles to is critical to your reputation. Your article marketing strategy should specifically plan to submit articles only to quality websites. If your competitor has a relationship with a link farm, not being everywhere your competitor is will protect your website. If your competitor has neglected to post pertinent information or has posted incorrect information, capitalize on that opportunity in your article marketing strategy.

Article marketing strategies should always look for opportunity. You should be where your competitor is, (unless they are linked with the wrong crowd), and where your competitor. You should also look for opportunities to submit articles with sought-after content. Top tens, recent news, sharp or contradicting opinions how-to has and reviews always offer opportunity to submit articles. Social book marking websites can be researched for popular topics and be made a regular part of your article marketing strategy.

Threats are an unavoidable aspect of an article marketing strategy. New competitors constantly enter the market, and ethical and unethical competition seeps through every link that is posted on the web. For more detail go to: www.lazyman-article-guide.com. Avoiding links that search engines disrespect, keeping up with your competitor’s article marketing strategy, and optimizing your website for search engines will add protection to your website ’s viability.

Article marketing requires strategic development to optimize its success. Applying the SWOT analysis to your article marketing strategy will serve to refine your article submissions for optimal search engine positioning and website protection. Take the time to analyze the strengths, weaknesses, opportunities and threats that are an intricate part of your article marketing strategy, and your marketing will surpass your competitors and reach search engine success.

Building Link Architecture with Article Submission and Article Marketing.

Article Marketing is a worthwhile marketing strategy for short-term and long-term website development and search engine optimisation. A well-planned article marketing strategy that maps out its linking strategy prior to article submission will promote your website with search engines and position your website to develop long-term customer leads.

Article marketing is a common marketing strategy used in search engine optimisation and website promotion. However, article marketing strategies are varied and plentiful. Developing a well-thought out article submission strategy before submitting your articles to article submission directories, blogs, social bookmarking websites and niche websites can enrich your website with a blueprint for success.

An article marketing strategy that consists of randomly submitting duplicate articles to article directories and social bookmarking websites without a proper syndication strategy puts your website at risk for being ignored by the search engines. The major search engines will search for the original source of the article submitted to base their search engine results on. A mass-submission strategy of duplicate articles without a syndication strategy also under-optimises the opportunity to develop fresh leads from original, sought-after content. It also under-optimises the link building architecture of your website. Your website’s link building architecture is a primary consideration in the search engine result pages (SERPS) that are presented after a user’s query.

Article marketing has a significant impact on link building architecture. Search engines determine the quality and topic of a website by evaluating each and every internal link and external link. It is your link building architecture that will determine how the search engines conceptualize your website. Article marketing through article submission directories and social bookmarking websites, blogs, and other means, can provide you with links that can build up your deep links as well as your website’s links to your homepage. An article marketing strategy that submits articles to optimise deep linking in the website’s link building architecture will succeed in providing a comprehensive and accurate view of your website to the search engines.

When you are developing your article marketing strategy, write article content that is relevant to a deep-page link. If necessary, prepare your website’s page for optimising the article prior to submitting an article with a link to that page. Submitting articles that lead to deep-linked pages will contribute to your link-building architecture and also provide an avenue for visitor’s to click from those deep links to your home page – which is highly likely if they are pleased with your content. Your article marketing strategy can also include article submission for deep-linked pages that offer opt-in programs or sales opportunities.

Article marketing is one of the foundational strategies of search engine optimisation. Carefully planning your article marketing strategy to construct a solid link-building architecture gives a comprehensive view of your website to search engines, creates opportunity for customer lists and sales, and multiplies the probability of gaining new visitors to your website. Article marketing through article submission directories, social bookmarking websites, press releases, contributions to niche websites or niche blogs, is a vital strategy for website promotion and search engine optimisation. Without an article marketing strategy, your website will eventually succumb to low visibility and poor search engine rankings. Article marketing that strategically builds upon your website’s link building architecture, both internally and externally, will lay the framework to get visitors exploring the rooms of your website while your competitors wonder where all the visitors have gone.

Article marketing is an awesome way to provide content for sales letters, squeeze pages and blogs. To have enough content to get regular traffic you should spend time every month writing new articles. Eventually, you should have your articles scattered across the web, giving you hundreds of chances to get traffic to your site.

Article marketing is one of the greatest ways to get traffic on the internet and it is one of the few ways to get free traffic. Another reason you should be using article marketing strategies to market your website is that it will provide lasting traffic for a long time to come.

Article marketing and writing articles is also a great way for you to establish yourself as an expert or an authority in your field or niche.

There are a few things to consider when writing your articles.

Article Marketing Strategy Guidelines:

1. An article should be somewhere in the neighborhood of 400 to 800 words long.

2. Each article should be written or focused around one specific keyword phrase.

3. The keyword phrase should be used in the headline, the first and last paragraph and then just normally throughout the article as it makes sense.

4. Keyword density should be around 2% of your total words used in your article.

There are plenty of free tools available online that will tell you your keyword density within your article. If you find your density is too low, add keywords where you can without making the article sound weird. You can also edit out some of the text which will raise the keyword density.

If your articles keyword density is too high, then you will need to remove some of your keywords, write more text, or find different ways to say the same thing such as using the keyword “internet marketing” instead of “affiliate marketing”.

5. Submit your articles to the most popular article marketing directories.

6. Post your articles on your blog or site.

7. You should always include a link back to your site or product within the signature or resource box at article marketing directories.

Getting Ideas For Articles:

1. One of the first things I suggest you do is to use a keyword research tool such as the Google AdWords keyword tool, Wordtracker or SEObook and type in one of your niche keyword phrases.

This let’s you see what people are actually typing in and searching for on a regular basis. The reason for this is because you don’t want to be wasting your time writing an article about something that no one is interested in.

You can then write articles about any or all of those keyword phrases.

2. Check out discussion forums. What are people talking about?

3. Look at http://Amazon.com for popular books/sellers.

4. Watch the news and read the newspaper. What is happening in the world that gets brought up over and over?

5. Go to article marketing directories such as http://ezinearticles.com, http://isnare.com, http://goarticles.com and others to see what other people in your niche are writing about.

6. Perform a search at Google for some of your niche related keywords and see what results come up and to see what others are writing about.

Writing Your Articles:

Whether the article marketing guidelines above make sense or not, the biggest thing you need to focus on is moving forward.

The way to do that is to choose a specific keyword phrase to write your article about.

Make the article at somewhere between 400-700 words.

Use the main keyword phrase:

- In your title
- Your first paragraph
- Your last paragraph
- Where ever else you can for it to sound natural.

How Many Articles Should I Write?

The thing with articles are, with effective article marketing you need to continue to write articles on a regular basis. So what I’m saying here is not to write an article, post it, and then wait a month to write another article. Try writing 1 article per day, or at least a couple or so per week and post them as mentioned above.

The more articles you distribute, the more chances for people to find your articles and be directed to your site. Article marketing is an effective way to drive traffic to your web page. Remember, the greater the number of people seeing your site, the greater chance you have of selling your product or service.