If you follow the seo forums, you’ll notice that an old search engine marketing strategy is now suddenly everyone’s “seo strategy” of choice. Yes, I’m talking about article marketing. In the SEO Elite newsletter I’ve often mentioned the benefits of article marketing, but with Google’s recent updates to its ranking algorithms, the topic merits a fresh look. With everyone even remotely interested in achieving decent search engine rankings turning to article marketing, it is critical for your website’s success that you fully understand what traditional article marketing is about and how you can benefit from it. Note that as search engines become smarter with reciprocal links, article marketing – especially the sort of marketing that guarantees good results – will require some expert knowledge. In the rest of this lesson, I’ll show you:
* How traditional article marketing works
* Why it will not work in the long run and
* The right way to do article marketing
In addition, I have a surprise for you at the end of this issue (but wait, read the lesson first, what you’ll learn here is priceless).

Traditional Article Marketing
Traditional article marketing works something like this: You write (or pay someone to write it) a 600-word article, take out a list of 100-200 article directories, and submit your article to all of them (or you could hire someone to do that as well). In a week or so, your article is accepted and published by the article directories, not to mention thousands of websites who pick up articles from these directories. Then, after a week or two of submitting the article, search engines pick it up and suddenly see hundreds, if not thousands, of new links to your site. Even if these are low-quality links in some cases (there are very few highly reputed article directories, and most of them are not themed), your rankings benefits thanks to the sheer number of links you’ve built. Over a period of time, after several article submissions, you notice an improvement in your search engine rankings at the next algorithm update. Yes, those links have made all the difference, and now your site is starting to get higher search engine placement.

The Problem with Article Marketing
By the looks of it, article marketing has everything search engines ask for – quality content, contextual links and even one-way links (as opposed to reciprocal links, which are less valuable). However, to draw a parallel, just blindly submitting articles to hundreds of directories is like shooting in the dark – you’re essentially banking on getting tons of non-themed links in the hope that they will be enough to improve your rankings (you may get lucky now and then and have some big website in your niche pick up your article and run it). Important: The reason I say that many of these article links are non-themed is because the search engines not only look at the page your link is located on, BUT also look at the “website” your link is located on. All of these article directories are probably not related to your website in theme.

If you are serious about your rankings, you’ll have to get your hands dirty and chase down the right links yourself (only at the beginning of course – as your site’s popularity increases, your articles will generate their own links and you will get requests from other websites requesting your permission to reprint your articles). The case for adopting a personal approach to article marketing becomes air-tight if you consider the following:
* Search engines are clamping down harder on duplicate content , using the “date of discovery” (when the SE spider first finds the content) and other factors to find out which article is original and which are “copies”.
* Search engines are getting better at evaluating “ themed ” links – links from industry-related websites, with a greater emphasis on niche sites dealing with one or two themes rather than general purpose sites dealing with a large set of themes (like article directories).
* Search engines already consider anchor text as vulnerable to spam, so if hundreds of links pointing to your site suddenly pop up (with the EXACT same anchor text), this would be a “red-flag” event.

In other words, while article submissions are excellent tools for gaining traffic and rankings, search engines are catching up to the fact that spammers may use “blind” submissions in order to artificially boost their link popularity, and are looking to implement filters that can catch spammers. This will not happen immediately and maybe not even in the next year, but as the search engine wars (between Google, Yahoo and the rest) heat up, search engines will get stricter in terms of what they allow to rank highly in their search results. Note that when I say search engines, I’m really talking about Google (which current serves 40-50 percent of all search engine traffic). However, as article spam increases, the other search engines are bound to implement changes that will catch it as well.

The Right Way
If you want maximum results for your article marketing, you would be best served by adopting the following tactics:
* Target the top article directories and go for a few quality links instead of hundreds of low-quality links. In other words, hit the top article directories (I’ve listed a few later on in this lesson) and devote the rest of your time on the next couple of steps.
* Find themed article directories / content sites that are related to the niche that your article addresses. For example, if you write about CSS, you would be looking for directories and websites that accept content on website development and more directly, website programming.
* Use articles as link building tools – find high-ranking sites related to yours and instead of simply asking for links, pitch your article to them as an offer to their readers. If your article is engaging, fresh and unique, most websites will gladly publish it on their websites (or at least give you a reference link), leading to increased traffic as well as link popularity.

There are a few more things that you can do to make sure you came out ahead of the search engines’ spam filters:

- Avoiding Duplicate Content Penalties: Ideally, you shouldn’t publish articles that you submit on your own website – this “may” help you avoid the duplicate content penalty a bit. On the other hand, this does not address the concern that carbon copies of your article will suddenly pop up in hundreds of places on the Internet. To deal with this, you can use one or more of the following techniques:
* Post the article on your website, and wait for it to be indexed by the major search engines before you submit it to the article directories.
* Post the full article on your website and submit “ half ” of it to the article directories (works best if you have a 1000 words+ article).
* Have your writer create a second, different version of the article. Then, you can submit that version to the directories while keeping the original on your site.

- Deep Linking: Instead of just putting links to your main site page, link to a few inner pages of your site from within the article text. Of course, the inner pages must be relevant to the article topic. This will help spread the link popularity you receive throughout the site. Deep links are one of the ways search engines use to evaluate the value of links.

- Themed Links: Use different articles for different purposes. For example, you could have one article promoting your main website, another promoting your new book (and linking to the order page), and yet another article linking to your newsletter signup page. The key is to remember that articles also mean traffic, and along with deep links, getting traffic to the key money-making areas of your site is very important.

- Find Quality Article Sites: There are very few article directories (like Ezine Articles ) that have a stellar reputation within the search engines. Directories like Go Articles and ISnare are popular precisely because they themselves have managed to rank highly within the search engines. The top ranked directories will not only get you the most link wealth but also the most traffic. However, don’t be satisfied with just hitting the general purpose article sites – make sure that you find sites within your niche that accept articles exclusively to the topic – if you can get links from within your own topical link neighbourhood, they will be worth much more than the links you get from the big article directories. And now, for the surprise I mentioned earlier. Very soon, I’ll be launching a new service that will allow you to crank out QUALITY Adsense style websites in only a few minutes. There are 2 major hindrances for Adsense website publishers. They are:
1. Lack of unique, quality content.
2. Lack of links to get the pages indexed quickly.

- Lack of unique, quality content: What most adsense publishers do is visit article directories such as those mentioned above. They then grab 20-30 articles related to their website topic. They add the articles to their site and hope to see the search engine traffic pour in. Does it? 99.9% of the time is doesn’t. The reason is because you’re serving up duplicate content that the Search Engines already know about. So, how can you get around this? Easy… Create your own unique content based on the keywords you’re targeting. Up until now, this could be an extremely time intensive process. Can you imagine writing 30, 550+ word articles? Sheesh, I don’t even want to think about that. You can figure it would take you about 60 minutes to write 1 “quality” article. If you were to write 30 articles, that’s 30 hours of work! Almost an entire week’s work… Makes me sick just thinking about that

Anyway, if you’re anything like me and many other internet marketers, we know the key to massive success is paying others to do thing you don’t want to do yourself, in order to free up your time (which is the most important asset you have) to promote your website. This is where my new service comes in. We will write ALL of the articles for you, for an insanely cheap amount per article. Because my staff is so large, we’re able to do this so cheaply, which benefits everyone Plus, everything is organized into your very own administration panel where you simply enter whatever topics you want us to write about. Click “submit” and BAM, we’re immediately writing your article and will have it to you within 24 hours. The sky’s really the limit. Alright, I won’t give you a URL for the site just yet, but look for an email in the coming weeks. You’re going to love what you see.

- Lack of links to get the pages indexed quickly: This is another very common problem, but can be solved extremely easily. In order to get your pages indexed, you simply need links. The more links pointing to your website, the faster you will get indexed, period. How can you get easy, fast links to your site? Go to LinkMetro.com and either sign up for a free account and manually exchange links with over 20,000 other websites listed in very tightly themed categories OR upgrade to an Advanced membership where you can get links even quicker and easier. Whatever you decide. Go to LinkMetro.com and start getting links and I can guarantee that your pages will get indexed MUCH quicker than had you not done so.

Well, that wraps up this lesson on the importance of article marketing. I hope that this lesson has taught you some new strategies for using articles as effective marketing tools for your online business and I will speak with you soon!

You probably know that a well-written article distributed to the most influential sites on the web will get you a lot of attention and drive visitors to your site. This is called article marketing, and it takes advantage of the fact that articles are central to information distribution on the internet. Here are two really great article marketing products:
Content Spooling Network – This service will help you write and distribute articles.
Unique Article Wizard – This service will distribute unique versions of your articles to hundreds of websites. Check out this Article Marketing Videos Article marketing caters to the thousands of websites on the internet that are looking for original content. Some of these are article sites or article directories, some are bogs, and many others are just websites that need articles on a wide range of topics. You can write articles and place them in thousands of places to put your name before millions of people, establish yourself as an expert on your subject matter, and drive traffic to your websites or go to www.writing-fast-cash.com But not everyone has the time to create articles, and many do not have the skills to put an article together correctly – so it sounds professional, and gets the right kind of attention both from human readers and search engines.

If you lack either the time or resources to do article marketing yourself you need a company with extensive article marketing experience. Article marketing is one of the very important services we can provide you with. We have years of experience writing and distributing articles, and you will be surprised how inexpensive a concentrated article writing campaign can be. Why Article Marketing Can Boost Your Web Ranking Most marketers now understand that an informative article distributed to the most influential spots on the web will get you a lot of attention and pull visitors to your site. But not everyone has the time to write articles, and many people do not have the experience to create articles correctly – so it generates the right kind of attention both from human readers and search engines. If you don’t have the time, experience or motivation to do article marketing yourself you need a company with wide article marketing experience. They will be able to create correctly focused articles and distribute them in the most effective way. The best way is to either create or have a professional writer create an article for you that will focus on a topic so it emphasizes the correct keywords. Your article should be interesting, readable with a catchy title, and it should be search engine friendly. It should also have the right mixture of keywords placed in the most effective places. It is also necessary to distribute your article to as many different article sites as you can so you get the maximum exposure. There are many article sites and article archives that are eager to publish your article.

That will give you significant exposure and many inbound links to your web site. The object is to drive traffic to your website. If your websites are properly focused you can use articles to focus on exactly the keywords each of them is optimized for or visit www.article-writing-secret.com Remember, your web properties should not be viewed as a source of links to primary website. They should be seen as “traffic bait” – places to draw traffic from keywords that are easier to dominate. And article marketing is a great way to generate that traffic Inbound links also serves to strengthen the association of your websites with your targeted search phrases. So placing links within articles that are focused on the same subject matter as your websites is a perfect way to increase their authority in the eyes of the search engines. You should also make use of techniques that will help you avoid the duplicate content filter. This is a process used by the major search engines such as Yahoo, Google and MSN to determine if articles are just duplicate copies of each other. If the search engines find hundreds of duplicates of your articles you will not get credit for the links on most of the articles and this will severely limit the impact of your article marketing. The smartest advice you can get is to outsource your article marketing to an article marketing service where the impact of your article marketing efforts is maximized. For examples of articles see this article site.

Whether you are marketing a product or a service, you need to get visitors to your website. Then you realize that the likelihood of making a sale is directly related to the number of visitors to your website. What should you do? Viral marketing applies to e-books which can be too lengthy to write. Link exchanging is helpful, but link farms are to be avoided. Google doesn’t like your website for some strange reason. What is a website owner suppose to do ? Article marketing. I am going to tell you all about article marketing. It‘s the fastest way of exposing your website to more people and getting the type of targeted traffic that really matters.
 
Article marketing involves the submitting of an article to as many free article directory websites as possible. Search engines love free article directory websites. And best of all, you are allowed a resource box at the end of your article where you could prominently display your name as well as three links to your website. This would certainly generate some traffic to your website!

The trick is in writing an article that people would love to read and to subtly market yourself, product, or a service that you offer through the article. Do consider the following article writing tips in planning your article marketing campaign:

1. Write the article well. By this, I mean that you should write the article in a proven style that has been established in article marketing. Web readers are usually more impatient. In the article keep the paragraphs short, the tone conversational, and the style friendly. Avoid using jargons in the article that average people wouldn’t recognize. But make sure that the article is grammatically sound, flows well, spelled right, and is factually correct.

2. Write the article with focus. Pinpoint a subject you want to discuss. The subject of the article should be moderately related to your product, service, or website, as the point here is to generate traffic to your website. Stick with that topic.

3. If you do not have the time to write the article, you could hire a ghostwriter to write the article for you. Fees for a 300-600 word article range from $5 to $50, but the money should not be a factor if you find a ghostwriter who is perfect for the article. Additionally, the very nature of a ghostwriting service is confidentiality, so choose one whom you could trust for the article.

4. The article should be informative. Article marketing should not be a direct sales pitch, or at the very least, a blatant one. Readers don’t like ads posing as articles. The purpose of article marketing is to provide the readers with something useful, something that they would want to read.

5. Strategically place within the article keywords that are relevant to your website as well as the subject of the article. Search engines love article directory websites, and more often than not, each page is indexed separately. Making the article keyword-rich would invite those search engine spiders like crazy!

6. Format the article resource box. What is needed is a short introduction of you. One or two lines are perfect. Don‘t go into great detail. Make it relate to your website and the article contents . Add links to different pages on your website. Most article directory websites will allow up to three links to your website.

7. Invite your readers to distribute the article by allowing them to republish the article on their website, to e-mail it to their friends, or to use it in their newsletters, provided that the article and resource box are kept intact.

8. Assemble a list of all the free article directory websites that you can find to submit to. Know the editorial requirements for each website, and if the article will suit them. Submit the article to as many article directory websites as possible.

9. Now don’t stop writing articles! Write or commission more articles and repeat the entire process. It’s still a numbers game. The more articles you have distributed, the more chances you will have of being read by a lot of people, and the more unique links back to your website you will have.

10. Practice patience. Writing articles can be difficult, but once your article is posted on multiple websites, more visitors will come. Give it time. The viral nature of article marketing will soon prove itself!

So you see why article marketing is so important. It’s one of the easiest and cheapest ways to get more visitors to your website. Article marketing also improves your website rankings with the search engines by having more unique links back to your website.

Step-by-Step Guide For Article Marketing And Bum Marketing. High Conversions!
Article Marketing Blueprint.

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