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Video marketing is one of the latest forms of online marketing to emerge as a major avenue for building traffic. It offers Webmasters the opportunity to brand their website and to conduct viral marketing campaigns that have the potential to drive masses of traffic to a website. Web browsers want to gain access to relevant information quickly and painlessly, and video marketing offers exactly that.

Supply Is Greater Than Demand

While streaming video content is already very popular with the web surfing public, it has yet to really catch on with the majority of Internet marketers. This offers even further advantages to the Webmaster willing to take the plunge. There are many ways to use good video content, not least to improve conversions and increase sales.

Increasing Site Conversions

Increase Conversions On Your Own Site. In order to ensure that you are getting the greatest possible ROI from your online efforts you need to have the greatest possible conversion rate on your pages. Web users have a notoriously short attention span. Because video is easy to view and requires very little effort on the part of the surfer, short video clips have become an extremely popular form of web content.

Including video tutorials, video introductions, and video demos on the pages of your own site can improve conversions. Many surfers are intrigued by the existence of video and, especially if you advertise the fact that it is a short clip, are likely to click and view it. With a well designed and appealing clip this can greatly improve the conversions from your website.

A Viral Marketing Technique

Every website should have a wide selection of advertising and marketing methods. Viral marketing can give a site a real injection of traffic. Create a compelling advertisement and distribute it through video sharing websites, as well as industry channels, and you could witness a traffic explosion to your website.

Viral marketing requires extremely compelling content. Your video clip needs to spark some kind of emotive reaction, whether it be humor and intrigue or even dislike and controversy. Controversial advertisements will almost always create some kind of buzz, but you have to be careful that it doesn’t backfire and alienate your potential visitors.

Website Branding

Website branding helps position your website in the minds of visitors. Good branding means that visitors will continue to return to your website and you will be at the forefront of their mind when they require a service you provide. Branding may not give you the immediate return that other marketing strategies such as Pay Per Click provide, but over time it will not only increase site visitors it will promote customer loyalty and improve your ROI.

Video marketing offers a method to brand your site. Including your site logo on any streaming video is a positive move. Video is very linkable at the moment, because even though surfers love to view video, there are comparatively few sites taking advantage. If you are submitting video content to video sharing websites or other channels then using branded video clips will increase your website’s exposure to the market.

Video Marketing For Your Success

Video marketing is a powerful new tool in the web marketer’s arsenal. It gives surfers the quick hit that they demand in a fast paced environment, and can be easily branded and optimized for success. There are a number of ways in which a powerfully created video clip can be used, both on your own website and for submission to video channels and other advertising avenues. If you aren’t using video yet, then you should start before it becomes a much more popular method of delivering a marketing message.

In my humble opinion it’s VERY important that you fully understand why CPA marketing is where you want to be with your online marketing career.  But first you need to know the ROI of your own efforts.

By now you should know why the “make money with Clickbank” and other such models are nowhere near as attractive and profitable as what CPA type
affiliate marketing can offer.

I’m not trying to be a cheerleader for the “freemium marketing” aka “cpa”  aka “arbitrage” model, as I myself don’t do much affiliate marketing of ANY
kind anymore… but, I know of a lot of people pushing Clickbank and such offers that often have pathetic conversions (and easily stolen commissions)…

So if you’re investing time and money with any of those cookie-cutter affiliate models, take a break from all that for a bit and test the cpa model.  It could mean double your income immediately from the exact same efforts.

And that’s not marketing-bull.

The conversions/numbers I mentioned in an earlier article are very real.  Think about it for yourself (or, better yet, test it):

Here was my point from the artcilel I wrote earlier:

Suppose there’s a $47 info-product with 50% commission split. So each sale is worth $23.50 to you.

You send 100 visitors. Let’s say it converts at 2%. 2 sales … so $47 paid to you.

But what if you were being paid on cpa leads?

The lead you found through research converts at 33%.

100 visitors now means 33 leads you’ll be paid for.

At even $3 value per lead… you just made $99 not $47…  AND you made that $99 promoting a high value free offer instead of a salespage …

AND that’s using my low $3 per lead numbers.

That example is not far fetched. It’s typical.  It’s quite common to find info products in
the $47 range that convert at 2% and pay 50%.

It’s also quite common to find lead-gen opt-in offers that convert at 33% and it’s certainly common to find such offers that pay $3.

The #1 lesson is: you must at least KNOW your numbers regardless of whether you’re driving leads, driving traffic directly for sales or putting leads into your own funnel.

And the second important point is: IF you’re going to be investing time with affiliate
marketing, I’m sure you guessed it by now that I’d much more recommend CPA (“freemium marketing”) type offers instead of Clickbank type info products.

Here’s a CPA marketer’s knowleadge collection (and I’m adding in several more bonuses as soon as we upload the pages) … this is a Master’s Degree in
lead generation if you’re ready for it:

Wealthy Affiliate