CPA Marketing vs. Affiliate Marketing – What You Need to Know
In my humble opinion it’s VERY important that you fully understand why CPA marketing is where you want to be with your online marketing career. But first you need to know the ROI of your own efforts.
By now you should know why the “make money with Clickbank” and other such models are nowhere near as attractive and profitable as what CPA type
affiliate marketing can offer.
I’m not trying to be a cheerleader for the “freemium marketing” aka “cpa” aka “arbitrage” model, as I myself don’t do much affiliate marketing of ANY
kind anymore… but, I know of a lot of people pushing Clickbank and such offers that often have pathetic conversions (and easily stolen commissions)…
So if you’re investing time and money with any of those cookie-cutter affiliate models, take a break from all that for a bit and test the cpa model. It could mean double your income immediately from the exact same efforts.
And that’s not marketing-bull.
The conversions/numbers I mentioned in an earlier article are very real. Think about it for yourself (or, better yet, test it):
Here was my point from the artcilel I wrote earlier:
Suppose there’s a $47 info-product with 50% commission split. So each sale is worth $23.50 to you.
You send 100 visitors. Let’s say it converts at 2%. 2 sales … so $47 paid to you.
But what if you were being paid on cpa leads?
The lead you found through research converts at 33%.
100 visitors now means 33 leads you’ll be paid for.
At even $3 value per lead… you just made $99 not $47… AND you made that $99 promoting a high value free offer instead of a salespage …
AND that’s using my low $3 per lead numbers.
That example is not far fetched. It’s typical. It’s quite common to find info products in
the $47 range that convert at 2% and pay 50%.
It’s also quite common to find lead-gen opt-in offers that convert at 33% and it’s certainly common to find such offers that pay $3.
The #1 lesson is: you must at least KNOW your numbers regardless of whether you’re driving leads, driving traffic directly for sales or putting leads into your own funnel.
And the second important point is: IF you’re going to be investing time with affiliate
marketing, I’m sure you guessed it by now that I’d much more recommend CPA (“freemium marketing”) type offers instead of Clickbank type info products.
Here’s a CPA marketer’s knowleadge collection (and I’m adding in several more bonuses as soon as we upload the pages) … this is a Master’s Degree in
lead generation if you’re ready for it:
