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If you have a business and a website, one of the best marketing tools available to you is Article Marketing. Article Marketing is all about creating online articles that you publish in article directories. The goal is to get your article out to readers who will be interested to learn more about you and your business. As a marketing tool, it helps connect your website to your target market effectively and inexpensively.

What your article should have

Article Marketing is simply writing what you know about your business. You want to create an informative article that others will want to read. It should start with a catchy title that will compel readers to read the rest of the article. Of course, the main body of the article should be just as compelling. For more details www.lazyman-article-guide.com. Short, well-written, and interesting articles establish you as an expert in your field. It should generate more interest about you and what you do. The article should end with a resource box that gives readers information about you, including your name, your website, and other contact information. It should also include a capsule version of what you do, what your business is about, and what they should do to make the best use of the information you gave them (i.e., avail of your services).

Reaching your target audience

Article Marketing is one of the most inexpensive marketing tools available. By publishing your article in article directories, your words reach more people through more channels. Newsletter publishers can find your article and use it as content for their ezine or offline newsletter. Your article and your name will find their way to more people, and they will look you up on your website. Article Marketing also drives more traffic to your website by getting ranked on search engines. With proper use of keywords and phrases in your article, they will get indexed by search engines, and preferably within the first page. Of course, people will check out your article more frequently and your article will lead them back to you.

Extending your market

Social Bookmarking and Article Marketing are made for each other. When people find your article useful, they will bookmark it through services like Digg, StumbleUpon and Del.icio.us. This helps connect your name and your article to other people who share the same interests as your current target audience. As you reach more people, your customer base naturally expands as well.

New material and new business

Article Marketing also benefits from Social Bookmarking by helping you find out what your niche market is interested in. For more details www.press-release-profits.com. Through the bookmarks of your readers, you will find out what other topics they look for on the Internet. If you are knowledgeable about these same topics, then you can create more articles that will interest your current readers and, hopefully, more new readers and potential clients. It can also help you keep your business up-to-date with the needs of your clients.

Where to publish your article

There are literally hundreds of article directories on the Internet. However, you usually have to pay a subscription fee to get your articles published in these directories. It also pays to have your articles actively promoted through the directories’ own RSS feeds and websites. Thus, it’s usually best to stick to the larger and more popular article directories like: EzineArticles GoArticles WebProNews ArticleDashboard SearchWarp Article Marketing is an inexpensive marketing tool that helps you connect to your target market and beyond. Maximize its potential and you will maximize your business prospects.

First Page Google Rankings Are Easy

Key Steps To your website traffic future

If you are interested in getting free search engine website traffic than you need to take a look at article marketing. Article marketing can be a very rewarding website traffic generator but you need to have a article marketing plan in place to be successful. You need to set a goal of writing and submitting at least one article per week to have any impact on your website traffic. The most important element of a article marketing plan is follow through. Don’t get side tracked with excuses.

For example I have A fishing site and I post a minimum of 1 article per week about fishing. One article may not sound like a lot but you are building links with these articles that will last a lifetime. Also quality and respectability are strong factors when writing articles. If you don’t have a goal to recognized as a expert in your selected “niche” then don’t bother with article marketing.

Also article marketing is not a quick hit marketing technique that will get you 1000’s of hits to your website. Your traffic will grow gradually over time. But I can guarantee this traffic will be quality targeted traffic. I have been using article marketing for about two years now and my sales have doubled.

I have identified below some key steps you can use to develop your own marketing plan.

#1 Identify your “niche” market. Do not waste your time starting to write articles until you have completed this step. The more specific you are when you identify what you want to write about the better success you will have.

#2 Create a keyword , keyword phrase list of at least 50 keyword phrases. These words need to be associated with the “niche” market you have chosen. I do not recommend you start out targeting single keywords, select keyword phrases about your niche that are two and three words in length. Concentrate on using keyword phrases that are two and three words in length. The reason I say this is because writing articles that concentrate using just single keywords are very hard to get listed on search engines. It is much easier to get listed with two and three keyword phrases. To develop your keyword phrase list go to Google Adwords and use their free keyword tool. It is an excellent marketing tool. Type in a single keyword that is associated with your “niche” market. Adwords will generate a list of two and three keyword phrases for you. Make sure you download or copy this list for future use when you are writing your articles.

#3 Now you are ready to start writing articles! What I do in my writing is just start writing what comes to mind that is pertinent to the niche I have selected. If you have to do any research do it before you start writing. This is also an excellent way to help with your articles structure. I typically will focus on using three different phrase for each article. As a rule of thumb I try to write articles that concentrate on three keyword phrases. Each new article I write concentrates on 3 new keyword phrases or a variation of existing ones I have used. One thing about keywords or phrases is that you do not want to repeat the same targeted word or phrase more than once every 100 hundred words. Take for example, if I were writing a article about article marketing and targeting the phrase “ Article Automation” and the length of my article was say 700 words, I would need to make sure this key word phrase was not used more than once every 100 words and no more then 7 times total. There are some twists you could use like mixing it up and instead of using “crappie fishing you could use “crappie angling” Its up to you. Just don’t repeat the same phrase in a 100 word count, the search engines penalize you for doing so and your article will not score well. Remember concentrate on the quality of your article when inserting keyword phrase. It’s important that you get the attention of the reader.

#4 Your next and final step is creating and developing a good article directory list to submit your articles too. All article directories are not created equal so I suggest you use the following simple steps list the sites you want to submit to in a priority by Google ranking sequence. To get a listing of directories just do a search using the key word “article directory” as your search term. The results will give you 1000’nds of sites to use in your list development. I Do suggest two very important article sites that are worth mentioning that you should put at the top of your list, and they are ezinearticles.com and Searchwarp.com. I use a free Google ranking tool that is simple to use to locate each sites ranking. Type in the following keyword phrase “website ranking tools for Google” at Google’s search box to find a free ranking tool suitable for you, or just e-mail me and I send the link I use. Concentrate your list on rankings of “6”,”5”,”4”,”3” . Article directories with these rankings will get you the most website traffic.

Now your ready to start article marketing! Good Luck In your efforts, Sincerely Mark Fleagle.

We all love immediate gratification – and when we’re starting a marketing plan for our websites, such as one including article marketing, we would certainly love to see the fruits of all our hard work right from Day One!

Realistically though, this is usually not the way it works, and that’s true of any online marketing strategy, not just article marketing.

While it is possible that with one article submission you may see a huge surge of traffic right away if a major ezine picks up your article for publication, for the most part article marketing has a “delayed gratification” element to it.

Fortunately, as with most instances of delayed gratification, the wait is worth the payoff!

When you hear successful article marketers talking about how much traffic they get from the articles they submit or how they’re dominating the search engine rankings thanks to their article submissions, you have to keep in mind that they didn’t get there overnight.

Using articles to drive traffic back to your website isn’t hard, but there are a few things you should know if you want to position yourself for success:

1) How many articles should I submit?

Article marketing is one of those tools that almost anyone can do. You don’t need to be a SEO junkie or a technically advanced internet user. All you need to be able to do is write educational articles in relation to your website’s niche and submit them consistently over the long term.

How much is “consistent”?

While you don’t want to inundate publishers with your articles, you do want to submit a steady amount of articles. I would recommend submitting at most 1-8 articles a month.

That number is pretty doable most of us can find the time to write at least one quality article a month, and even more if we put our minds to it!

If you submit at least one article a month, you can see great results, and the more articles you submit (up to a point), the more exposure your website receives.

I wouldn’t exceed 8 articles a month though, because in my experience most quality publishers don’t like to be bombarded with articles from single authors, simply because in general the higher the quantity, the lower the quality of each article.

By submitting a limited number of articles a month, you can focus on quality, rather than quantity – the results from a few quality articles will generally always far outweigh the results from lots of low quality articles.

2) How long does it take to see results?

When you start article marketing consistently (submitting 1-8 articles a month), you can expect to see results within 3-4 months.

Why does it take that long?

Google doesn’t update their rankings on a daily or even a monthly basis–usually their ranking adjustments are done every 3 months or so.

So, no matter what link building or traffic driving method you’re using, if you were hoping to see an increase in search engine ranking and more traffic from Google, you need to be a little patient.

Don’t submit one or two articles, and then a week later say, “Ugh–this isn’t working! I quit.”

Take a clue from the experts who are seeing the results you’re after–commit to doing your article marketing consistently over a long span of time (ideally over the entire lifetime of your website), and know that it will likely take 3-4 months to see results from your efforts.

3) How can I measure my results?

There are 4 main ways to measure your results with article marketing:

*An increase in traffic to your website.

*An increase in backlinks

*An increase in PageRank

*An increase in your search engine ranking for your keyword terms

Obviously, in order to measure your results using these factors, you want to take a baseline of each of these stats before you start article marketing, so you’ll have a basis of comparison.

Remember though, when you take your initial baseline of these 4 elements, you will not see a change right away. It will take 3-4 months from the time your article marketing campaign begins to see changes in your baselines.

The biggest obstacle I see with folks not seeing the results they were looking for with article marketing is not the actual writing and submitting of articles it’s managing their expectations.

It’s natural for people to want to see results right away, but you know better now!

Article marketing is an extremely effective way to build links and drive traffic to your website over the long term, so don’t let unreal expectations spoil your ability to stick with it.

Now that you know what to expect, how many articles to submit, how long it takes to see results, and how to measure your results, you’re light years ahead of the pack and are right on track for following in the footsteps of other expert article marketers!

What is Article Marketing? Article Marketing is the process of writing a 400-1000 word article that is keyword rich and yet not too spam my. The power of article marketing is in the “About the Author” section. In this section you may include up to 2 links to your website, minister, bog, etc. These links may have a keyword rich anchor and are do Follow (most of the time). Each domain that you are promoting should have about 40+ articles (if you’re trying to get the highest seep possible. 40 articles is a lot of writing no matter how yaw swing it, but I’ve found that reviewing a product is probably the easiest way to go. Traffic from Article Marketing Imagine that you write an article and it gets submitted to 500 article directories (some with high PR and link juice). Those 500 sites now link to you with a very relevant keyword anchor. This brings you valuable free traffic in two ways: The more backlines you have, the higher your site will position on the search engines (seeps). A quality article brings you “the author” visits to your bog from the links included in the about the author section you can visit www.internet-copycatting.com  
Submitting Articles the Easy Way If you’re serious about Article Marketing you’ll want to have your articles submitted automatically to article directories for you (time is money). I’ve used three services for this. The first (and best) would be Article Marketer. Article Marketer is a subscription based service (it costs $50.00 / Quarter or $160 per year) for unlimited article submissions to 5000 + article directories. Article Marketer reviews your article in 1-2 days (other services can take up to 15 days) and informs you of any potential issues with your article before distribution begins. Article Marketer will not distribute your article until it meets certain criteria. Article Marketer provides you with distribution and exposure reports as well, which are really nice because you want to see what you’re paying for frankly. The second one is called snare. ISnare.com will register you at about 500 directories and automatically submit your article to them automatically for 2 dollars per article or visit www.yourarticlecash.com 
Snare takes about 5 days to review your article and is not as thorough as Article Marketer. As long as your article has 400 words they’ll push it out. That may sound good, but it isn’t. Article Directories are fraught with many rules and it’s really important that your article be universally acceptable for maximum exposure. Finally, the third Article Submission tool is Digammas Article Submitter. This is a free article submission tool that submits your article to hundreds of low pr/ranking article directories. Digammas Article Submitter is a semi-automatic process and requires several manual steps, but it is a free solution. Is Article Marketing Worth it? You bet it is! Nothing is better than getting 1 way backlines to your site with relevant link anchors. These one way text links can rocket your site towards the top of the SERPS, especially if your topic or niche is under one million results.

http://www.ezines-marketing-magic.com

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